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Strategic marketing management is an approach to understanding the fundamentals of marketing from a strategic perspective learn about swot analysis, positioning, segmentation and more. Variables that are commonly used for segmentation are geographic (region, country size, climate etc), demographic (age, gender, family size, religion, language etc), psychographic (personality, life style, attitude etc), behavioral (benefit sought, brand loyalty, decision making unit etc), and technographic (motivation, usage patterns. If this essay isn't quite what you're looking for, why not order your own custom marketing essay, dissertation or piece of coursework that answers your exact question. Market research and target market segmentation in place marketing procedure 49 discussion paper series, 2005, 11(3) 1 place marketing procedure.